From Cold Case to Gold Case

How to craft engaging case films

€ 25,00

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Omschrijving

how to translate an idea into a compelling case study film. The author Peter Ampe combines fifteen years of jury experience with sharp analyses of award-winning cases. This guide is based on the vital insight that case study films have a lot in common with short movies. You will learn how to go from copywriter to screenwriter and use plot, genre and structure to evolve from complacent to compelling, from messy to seamless – from case to story. This step by step guide provides an essential tool for every advertising professional to make better case study films.
Auteur
  • Peter Ampe
Categorie
Actueel
Taal
Engels
Aantal pagina's
124
Uitgave
06 februari 2020
Vorm
Hardback
Formaat
240mm x 170mm
Gewicht
458g
EAN-nummer
9789463931878
From Cold Case to Gold Case

Award-winning author

Author combines 43 Cannes Lions and 14 effie awards

Creative Belgium

Supported and promoted by Creative Belgium

Must-have

Essential tool for marketeers to step up their case study game

From Cold Case to Gold Case

€ 25,00